HP will be running a commercial in the 4th quarter of the Superbowl. I'm cautiously excited because the commercial is supposed to prominently feature the XW8400, a system that my group designed. Here is some other information that I received today:
The spot will feature Orange County Choppers (OCC – of American Chopper fame) and their use of he HP xw8400 Workstation to bring their ideas to life. The HP xw8400 Workstation will be prominently shown.
The HP Game Day page will go live during the game on Feb 4
- View it at www.hp.com/go/occ
- This is HP’s main landing page where customers can get a copy of the commercial, view HP Game Day Specials (Hom/Home Office and SMB) and view existing ‘Computer is Personal Again’ ads
- A 60 second spot (downloadable from this site) will specifically mention HP Workstations in the audio!
The SMB page Game Day Specials page – featuring workstations, mobile workstations, desktops, and notebooks – will go live on Feb 1 (late afternoon)
- View it at www.hp.com/sbso/special/computing/game-day-specials.html
- The HP Workstation home page at www.hp.com/go/workstations will feature a ‘Concept to Reality’ HP/OCC animation also starting Feb 1 and directing people to the SMB Game Day Specials page
Other items to watch for:
- Wall Street Journal Ad going live on February 2
- (If you’re at the game!) Full page Super Bowl program ad
- www.hp.com will also feature a cover story, links to ads, and behind the scenes videos Feb 4
- The news wires are picking up on this – see http://blogs.zdnet.com/BTL/?p=4371 for an example
Other exciting news:
- The fun doesn’t stop! There is an HP Bike Build being done by OCC. The design is top secret but it will be ‘very high tech and suitable for a museum’ (see the hp.now story for more details). The bike will be featured in OCC (American Chopper) episodes in Spring, 2007 on TLC.
OCC is in my hometown. It's the craziest thing for me to watch on TV.
ReplyDeleteThis is awesome. Makes watching the Superbowl a little more fun.
ReplyDeleteI'm actually more interested in the commercials than the game
Don't watch the game but do watch OCC - will look forward to seeingthe bike. They are builing one for GoDaddy.com right now.
ReplyDeleteIf you watch American Chopper, you'll see our workstations in their offices. We put huge HP logos on their systems so they would show up on TV. Apparently HP is in to product placement these days. (The Office seems like one big HP commercial sometimes.)
ReplyDeleteWas it there?
ReplyDeleteI must have missed the commercial? By the 4th quarter my interest was lacking. Was it on?
Re: Was it there?
ReplyDeleteIt was still a 5 point game going into the fourth. You must be getting old. :)
You can watch the commercial here: http://www.hp.com/go/occ